Free Keyword Development Tools for SEO
To understand how to use the various free SEO tools that the web has
to offer, first we need to understand the basics of SEO. The essence
of SEO is the use of keywords. Keywords are the identifying marks that
people use to find your website. When someone does a search for a
service or a business using a search engine like Google, they type in
one or more words related to that type of business. These words are
your keywords, and the first rule of SEO is to find out which keywords
people most often use when they are looking for the business or
service that you provide.
Amazingly, the important web development technique of SEO is available
to all for free. Google keywords is a great free tool that helps you
figure out what keywords, related to your business, that people are
searching. This tool helps you prioritize the keywords that you focus
on in your SEO work on your website. Google’s Wonder Wheel is
like a visual thesaurus of keywords. You can enter a keyword and this
free tool will produce some other popular related keywords, which can
give you some leads in your search for the best keywords for your
field. Keywordspy.com is another free site that will generate keywords
related to your field. This site will also let you see what keywords
competitive businesses are paying to use in their advertising on the
internet.
By finding the appropriate keywords for your business’ website,
you can begin to do your own SEO. Keeping your website at the top of a
Google search is an ongoing process, so it is good to know that there
are free tools available to help you along.
