To Twitter or Not to Twitter
Unless you are living under a rock, you have heard a thing or two about the Twitter craze. Now I know all of you out there are serious business people who view Twitter as a gossip trail for teeny boppers and celebrities, but Twitter has actually taken on a role in SEO. It now has the ability to increase company visibility and is being used by more and more businesses as a crucial part of their website traffic. The key to using Twitter is knowing what to “tweet” or how to display your profile most effectively.
First you must create a title tag. It is important to pick one that appears as you want people to search it or read it, no abbreviating or shortening. For example, if your company’s name is Single Vegetarians, do not change it to SnglVeg. Your profile will be much harder to search and recognize. You also have a Twitter bio in which you have a chance to make an impression with 160 characters. This means no funny business. Be direct and make sure to get a message across that embodies what your company is about.
Now that you’ve got the initial setup down, it’s time to stay up to date and start tweeting. The most important thing about your tweets are the keywords. These words should be in the beginning of the tweet and draw attention to the message you are trying to convey. If you are tweeting for Single Vegetarians, some of your key words might be dating, vegetarian, or green. You want to bring in words that draw attention and directly relate to your business or site. Retweeting also seems to draw some attention to what you have to say. What you can do is have Single Vegetarians tweet something, then have the owner of the sight retweet it from a separate account. Once the text is retweeted, Single Vegetarians can retweet their original tweet. You want your tweet to draw some outside attention as well so don’t make it too complex or obscure. You want a tweet that is relatable because the more people that retweet your message, the more exposure you are getting.
If all this retweeting has got your head spinning, perhaps you want to take a different approach. It is important to to integrate back linking into your tweets so that fellow Twitter users can navigate back to your content page. You can use tinyurl to add a link into the tweet. Make sure that the page users are being sent to is one of substance. If they don’t see what they like at first glance, chances are they won’t take the time to stick around and see what you have to say.
Now what are you waiting for? Don’t you have some tweeting to do?
