Matthew J. Brooks
BrooksStockQuotient, LLC

Pilera is a web-based data and content management system for residential and commercial communities. There’s no need for your management company to spend hours configuring the software to meet your property’s needs – we do all the work for you!

All the tools you will need to manage your community are in place. You choose the tools you want to use – from property directories to package deliveries to license plate records – and you can rest easy, knowing your data is secure.

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With its sleek web design and efficient web application Pilera.com performs and looks to be a streamlining of communication between occupants and management.  It gets rid of the mountains of paperwork facing most property managers, and puts records and document storage online.  Pilera.com is a highly functional web application that stops the floods of emails and phone calls by giving residents and lease-holders access to the information they need, while giving managers the flexibility of grabbing information on the go through its innovative iPhone app.

Pilera.com adds to Patelligence’s retinue of original websites, specialty web application development, and effective SEO work.  So far, PIlera.com has proven to be useful and popular with property managers eager to get out from under their paperwork, and is helping to make a name for the Nashua, NH web development start-up.  For now, they have just one question to ask you: Are you managing property… or is your property managing you?

In order for a website to be effective, it must show up on the first three pages of results for a Google search.  If not, a website is basically invisible, and probably needs SEO stat.  Rank Checker for Firefox is a great tool to use when determining where to focus your efforts.  If your website is not generating the traffic you want, and you already know some of the keywords related to your business, Rank Checker helps you figure out where to start your SEO by letting you easily find your website’s ranking in a search for those keywords.  Also, you can see where your competitor’s sites rank, so that you will know which of the important keywords you need to focus on in your site.

Before doing SEO at all, a basic starting point is to find out where your site ranks in a Google search and see how it compares to your competitor’s websites.  If you already rank highly in a search for one of your main keywords, there is no need to increase your usage of that word in your website.  To do so would probably be a waste of time, especially if you could be focusing on other keywords for which your site is weaker.  This is the main benefit of Rank Checker: it allows you to know how to spend your SEO time.

Rank Checker also provides you with a great way to track your progress in a directed way.  So that you know you are not making ineffective SEO changes, but are actually making improvements, you can see how your site ranks before and after the SEO that you perform.  This way, you can hone your SEO skills on your own.  In the end, Rank Checker makes your SEO work easier and more rewarding, because you know what to work on, and you can see the improvements in visibility that you have gained right away.

The exact algorithm that Google uses to determine the ranking of web pages found by keyword searches is unknown.  Fortunately, there is a vast body of empirical SEO knowledge out there about how to achieve a higher ranking.  It is true that the amount of traffic your website receives boosts its ranking, and short of requiring all employees to visit the site a proscribed number of times, there is no direct way that we can influence this factor.  In fact, the end result is to lure more people to the website, and we have to start at the beginning, and not the end.  There are several ways that a business can manipulate how highly its website ranks on organic Google searches. Two ways that anyone can affect where their page ranks in an organic search are content writing and keyword usage.

In terms of SEO content is important not only for the information it conveys to visitors, but for the effect it can have on search engine result ranking.  Larger pages with more content tend to have a slightly higher page ranking.  So, whatever your business does, it can’t hurt to write a lot about it on your website.

What is most important for SEO is keyword density, which refers to the frequency of the most relevant keywords found within the content of a website.  If a business sells tropical fish food, SEO requires that those three words be mentioned frequently.  We have stated that larger websites rank more highly, but if the new content you produce for your site does not contain enough of your keywords, you could actually hurt your ranking.  If your business sells tropical fish and you write 3,000 words about varieties of tropical fish but only use the words tropical fish three times, your keyword density will only be at one percent.  A 1,000 word article that mentions tropical fish three times will have a density for these keywords of three percent.  A lower percentage of relevant keywords will hurt the ranking of a website in a Google search for those keywords.  So, it is important to include the necessary keywords in whatever content you write for your website.

Web design can be important too, because images go unseen by search engine computers, so text is better for SEO.  If your tropical fish business is called ‘tropical fish store,’ making your image logo into a text logo can really help for SEO, because the title of a page and the main logo carry more weight than other parts of the site.  Rule number one of SEO is to pay attention to seemingly insignificant wording, such as the page title, all the way at the top of a web page, which so many people ignore.  Title may be ignored by visitors to the website, but not by the computer that they use to search for that site. So, if you start by overlooking nothing, using your relevant keywords, and writing more content for your website, you’ll be well on your way to increasing your site’s ranking in a Google search.

Theses are the basics, but what is important to remember is that SEO counts, even though it may seem insignificant.  Many of our clients at Patellignce are amazed to see their pages coming up at the top of the first page of a Google search after we have carried out SEO for their websites.  As Peter Kent put it, in “Search Engine Optimization for Dummies,” ((Hoboken, NJ: Wiley Publishing, Inc., 2008), ISBN 978-0-470-26270-2), the website consummates the marriage, but SEO is the matchmaker that sets up the first date.

Stacey Brooks, Marketing Communications Manager
NxStage Medical